Ovo što ćete sada pročitati shvatite kao dokaz da Apple više nikada neće biti ono što je nekad bio. Nakon evo niti dva tjedna nagodovanja vlasnika novog iPhona 5 i korisnika najnovijeg iOS-a 6, Tim Cook se javno ispričao. Jobs se okreće u grobu.
“We Are Extremely Sorry” reče Tim Cook. Ovaj potez Tima Cook-a, čovjeka koji je na čelu Apple-a naslijedio pokojnog Steve-a Jobsa, ostat će zapamćen kao svojevrsna prekretnica u cijeloj Apple filozofiji. Za one, koji se tek sad uključuju u priču o novim Apple Mapama, kratak sažetak bio bio: Apple je odlučio izgurati Google iz iOS-a. Najprije su uklonili nativnu YouTube aplikaciju, a sada i Google Mape, koje su zamijenili svojima. Apple Mape su se po svemu sudeći pokazale katastrofom, jer su po riječima gnjevnih korisnika, netočne i nedovršene te ni blizu onako detaljne, kakve su bile Google-ove mape.
I dok bi za vlasti pokojnog Jobsa, Apple-ov odgovor na kritike bio nešto u stilu “Vi ste kreteni i ne znate koristiti mape”, Cook se javno ispričao i zamolio korisnike za strpljenje dok oni marljivo rade na poboljšanju mapa te je čak išao toliko daleko pa je korisnicima savjetovao da isprobaju alternativne mape poput onih Microsoftovih, Nokijinih i Google-ovih.
Ako je netko danas bio na groblju, na kojemu počiva Steve Jobs, mislim da je čuo urlanje i osjetio podrhtavanje tla.
Koliko god Apple-ova bahatost ponekad ide na jetra, toliko je to nešto što će ljudima nedostajati. Barem meni hoće.
Što vi mislite? Pišite nam u komentarima, a u nastavku pročitajte Cookovo obraćanje u cijelosti.
To our customers,At Apple, we strive to make world-class products that deliver the best experience possible to our customers. With the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
While we’re improving Maps, you can try alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze, or use Google or Nokia maps by going to their websites and creating an icon on your home screen to their web app.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
Tim Cook
Apple’s CEO
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